Brand assets
The complete Infiniti identity system — logo lockups, the infinity mark, colour tokens, typography and the rules that keep it consistent across every surface.
Palette
Solid brand colours.
Infiniti Markets
The company behind the Infiniti terminal. Infiniti Markets builds intelligence systems for prediction markets — the company voice, positioning and naming architecture that every product identity inherits.
Infiniti Markets builds the intelligence layer for prediction markets — terminals, agents and research tools that turn live market data into decisions.
Give every trader institutional-grade insight into event markets — priced, reconciled and explained in real time.
Precision over hype. Every number on screen is traceable to a fill, a quote or a documented model.
- Infiniti Markets — the company. Never abbreviated, never "IM" in formal use.
- — the flagship terminal. Use the endorsed lockup on first mention.
- Infiniti — short form once context is set.
- Astro Trader, Oracle, Data Room — product modules. Always sentence-cased inside the product.
Numbers first. Round only when it aids comprehension, and say when you rounded.
No exclamation marks, no urgency theatre. The market supplies the drama.
Explain the edge in a sentence a new trader understands, then show the maths.
Frame everything as what happens next — probability, not commentary.
- Write the company as "Infiniti Markets" with both words capitalised.
- Pair the mark with the wordmark on first appearance in any external material.
- Keep the mark on pure canvas black or ink white.
- Attribute market data to its venue (Kalshi, Polymarket) wherever it is shown.
- Never redraw, rotate or outline the mark.
- Never place the logotype over photography or busy gradients.
- Never promise returns, edge or guaranteed outcomes in brand copy.
- Never mix product colour tokens into the logotype.
Infiniti Markets
The market-facing product brand. Infiniti Markets is where live event pricing, execution and reconciliation meet — the surface traders actually touch.
Infiniti Markets is one terminal for every event market — Kalshi and Polymarket pricing, positions and settlement in a single reconciled view.
Collapse the gap between seeing a probability and acting on it — quote, size and fill without leaving the screen.
Every position ties back to a venue fill. Nothing on the ledger is inferred.
- Infiniti Markets — the product. Full name on first mention.
- Infiniti — short form once context is set.
- Markets, Ledger, Audit — sections, never standalone brands.
- Kalshi Terminal, Polymarket Terminal — venue surfaces inside Infiniti Markets.
Prices move on screen. If a feed is stale, say so rather than showing a stale number.
API fills are the source of truth; the ledger reconciles against them continuously.
Every ticket states the contract, the strike and the settlement window in plain words.
One click from a probability to a placed order — no modal mazes, no re-entry.
- Write the product as "Infiniti Markets" — one i at the end, capital I.
- Show the venue name next to any price, position or settlement.
- Use the Infiniti Mark unmodified for product avatars and app tiles.
- Never spell it "Infinity Markets" or "Infiniti Market".
- Never present modelled or delayed data as live.
- Never imply Infiniti Markets is an exchange — it is a terminal.
- Never create a separate logo for a product module.
Type system
Helvetica carries everything — the brand voice and the numbers. Tight tracking on headlines; figures use tabular numerals so columns align.
All P&L, prices and probabilities use tabular figures so columns align in the ledger.
Naming and misuse
How the names relate, and the things that break the identity.
- Infiniti Markets
- The full product name. First mention in any external document.
- Infiniti Markets
- The public-facing product name and homepage lockup.
- Infiniti
- Short form for subsequent mentions once context is established.
- Don't stretch, squash or rotate the mark.
- Don't recolour the wordmark — ink on canvas, or canvas on ink.
- Don't add drop shadows, outlines or bevels.
- Don't place the mark on a busy image without a dark scrim.
- Don't typeset the wordmark in a substitute typeface.
- Don't crop or reconstruct the infinity mark.
Infiniti Logo
The Infiniti logo icon in every palette colourway, with paired previews for dark and light backgrounds. Each card downloads as a full-resolution PNG or a vector SVG.








































Infiniti Markets logo
Infiniti Markets — light and dark editions.
Home page mark overlays
The circular mark used in the site header, rendered in every palette colour. SVG is vector; PNG exports at 2048px.
Orb profile images for X
The Infiniti Mark in palette colours
The Infiniti Mark rendered in every solid palette token, on paired dark and light backgrounds — this set stays in sync with the palette below, so any new colour token automatically produces a matching mark. Each card downloads as a vector SVG (transparent) or a high-resolution PNG. Colour variants are for merch, event graphics and partner co-branding only — the core product mark stays white on canvas.
The Infiniti Mark
The flower mark on canvas, rendered in every palette colour — same card layout as the Infiniti Mark set above. Download each as a high-resolution PNG.
Bloom app tile
The eight-petal bloom on its light app tile, re-rendered at ultra high resolution (1920 × 1920). The soft white tile and its rounded trim are preserved exactly — use it wherever the mark needs a light chassis.

Animated Icons
Experimental tri-colour motion studies of The Infiniti Mark. Each one is a self-contained animated SVG — the motion travels with the file, so it plays in browsers, Figma previews and docs without any extra code.
The Aurora motion model driven by the entire theme palette. All 27 solid tokens cycle through the eight petals on a staggered loop, so the mark travels the whole brand spectrum in one continuous rotation. Adding a new palette colour extends this animation automatically.
The circle bloom mark rendered as a single solid palette colour, stepping cleanly to the next token every 5 seconds. No blend, no rotation — just the full 27-colour brand spectrum on a 135s loop. Motion is baked into the SVG file.
Motion variants are for launch moments, loaders and social only — static marks remain the rule for product, favicons and app tiles.
Raptor Prediction Markets (RPM)
The house raptor rendered across the full brand palette. Click any frame for a high-resolution preview, or download the original.


























Infinity background overlays




























Infinity loop overlays




























Android artwork overlays




























Dashboard concepts
Static design prototypes for the terminal redesign. Each renders in an isolated frame, so their styling stays exactly as authored.